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​”​On Hinge we encourage our members to be authentic with one another because we know that leads to the best connections,” explains Hinge founder and CEO Justin Mc Leod.

“Our profiles already do a great job, but video creates the opportunity for our members to learn about potential matches in a way that simply can’t be captured with still photos and text.​” The company will also encourage video adoption, too, by showing Hinge profiles with video to five times more people it says.

And Bumble is preparing to launch into professional networking in September, with the debut of Bumble Bizz.However, a later version of the app will allow for a semi-permanent way to keep them.(More to come on that this fall.) Again, Bumble’s interest in video has a lot to do with how the company feels the format will help users show more of themselves, which is the common thread between all the dating apps’ embrace of video.This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.Hinge, for example, will now allow users to augment their user profiles on the service with video.