The single biggest community represented among verified Twitter users isn’t celebrities, but rather journalists—who often date among themselves, but who generally responded to news of Blue with a mix of mockery and dread.Writing for the New York magazine blog Select All, the journalist Madison Malone Kircher notes: "If you’ve got a verified Twitter and are considering using this silly feature, you’re going to find your peers and co-workers and people you’ve possibly already dated." Given the app’s filter and premise, Blue’s potential subscriber base is relatively small, and it’s easy to imagine the app’s total pool of users in any given city feeling downright claustrophobic.As of July 2016, any Twitter user can easily request verification through the website’s help center, and so the blue badge and white checkmark that accompany verified handles are no longer the rare social currency they once were.Twitter verified a Diplo parody account, for whatever it’s worth."The most important thing that Tinder or Ok Cupid can offer is a wide dating pool.For sure, there’s gonna be more verified Twitter users on Tinder than there will be on an app that’s limited to just verified Twitter users.Match.com, now the biggest dating site in the world, hosts more than 2 million paid subscribers.In recent years, mobile apps such as Tinder and Bumble have simplified the art of the online dating profile, mining users’ Facebook and Instagram profiles for selfies and personal tidbits in place of the heartfelt essays more common on older dating websites such as Match.
The real reason for his company’s turn to Twitter is two-fold: Twitter’s verification protocols function as quality control for Blue, and Loveflutter’s research partners have found that tweets reveal useful details about users’ personalities and interests. The proliferation of online matchmaking services and the subsequent normalization of online dating make it easier than ever for strangers to find one another via the internet.
Rudder used to write the once-popular Ok Trends blog, where he’d analyze trends in interracial engagement and responsiveness to different styles of profile pictures to help users overcome the most mysterious frustrations of online dating. "It’s just a fact of being single more so than it says anything about the actual utility of the apps." Targeted services such as Blue offer a streamlined menu of potential profiles. Rudder describes this trade-off as the fundamental shortcoming of cordoning the overall dating pool into isolated niches, with a few exceptions.
"Everybody complains about these apps to their friends. "In the Jewish community," Rudder says, "there's a long cultural history of people trying to date specifically in that community, and JDate is supported by that community very explicitly." The problem with targeted matchmaking services beyond JDate, Rudder says, is that it’s difficult for an online dating service to justify subscription fees and turn a profit if it’s narrowed its subscriber base to a fraction of lovers and potential soulmates.
We’ll remember its failures across the pop culture spectrum.
And we’ll report on what it’s doing to our lives — romantic, physical, and otherwise.